Frequently Asked Questions
How does Dark Horse Media help DRX9000© clinic owners get more patients?
We specialize in full-funnel marketing systems that bring in leads, nurture them with our team of lead nurturing professionals, and book them directly on your schedule. Our process turns cold Facebook and Google traffic into confirmed new patient appointments without extra work for your team.
What makes the Dark Horse system different from other marketing agencies?
Most agencies stop at generating leads. We manage the entire funnel from start to finish. Because we handle everything from ad scripting and editing to lead nurturing and performance reporting, we’re able to optimize every step of the process and eliminate costly leaks that waste your budget. We also work exclusively with DRX9000© clinics, which means every part of our system is built specifically for spinal decompression practices—not generic chiropractic marketing. We believe in the human touch of a phone call, so every lead we bring in from ads receives multiple calls to ensure nobody slips through the cracks.
How long does it take to start seeing results?
Most clients see new patient bookings within 7–10 days of their ads going live. We handle ad creation, automation setup, and staff training to make sure you hit the ground running.
What if my staff is already busy, will this add to their workload?
Our team and automation system makes the added patients as easy as possible. We handle almost all of the communication. Your staff only needs to confirm new patients who are already interested and ready to come in. We are also able to adjust ad spend to find the sweet spot for eveyone involved.
Why do your ads feature the doctor?
We’ve found that when potential patients see and hear directly from the doctor, trust and conversion rates skyrocket. Authentic, doctor-led ads build a real connection, making leads far more likely to book and show up for their appointment.
What kind of AI do you use in your systems?
Lead Nurturing: We utilize the latest tools in calling/texting AI that responds to leads, qualifies them, and turns them into patients.
Advertising: We use AI in monitoring campaign performance, and optimizing new angles and offers.
Market Research: We use AI to analyze trends in the market, making sure your ads are always reaching the right people.